There comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it’s time to call upon the services of a professional agency. When you’ve reached this point, whether you’re looking for a partner to help you implement a major campaign, or a “boutique” agency to focus on just one marketing niche, you want to make sure that the choice you make is a sound one. (more…)
Posts Tagged ‘Advertising’
Tips for Choosing an Ad Agency
Wednesday, August 11th, 2010Are phonebooks – and other print directories – a dying breed?
Saturday, July 31st, 2010I was at a meeting of small business owners recently where we shared our experiences and ideas about marketing effectiveness – what works and what doesn’t. I was surprised at the vehement reaction (more…)
What advertising images go best with your product?
Monday, July 5th, 2010Does a talking fish make you thirsty for iced tea with citrus? Lipton’s marketers must think it does – their TV ad shows a weary woman shopping at the market. It’s part of their “Drink on the Bright Side” campaign. She pulls a Lipton green tea with citrus from her bag and, as she takes (more…)
High Demand for Free Services (aka Free Marketing)
Saturday, June 5th, 2010I recently observed in a LinkedIn update I posted that I seem to be in high demand these days to provide free services. I’m asked to conduct free webinars (well the webinars are actually paid for by the attendees, but I, as the presenter, am not paid), contribute free blog posts, offer free marketing or communication advice, provide free copy critiques, etc., etc., etc.
I’ve been fairly generous in terms of saying “yes,” to these requests, but I’m finding the need to become more stingy, primarily because (more…)
Be careful how you read those numbers!
Tuesday, May 25th, 2010I was recently catching up on some reading and came across an article in Fast Company that made the assertion that: “major consumer brands still have a lot to learn as social tools continue to proliferate.” The author shared some data comparing Starbucks and Dunkin’ Donuts in terms of the percentage of people who hear positive things about the brands and percentage of people who would never recommend the brands. Here’s how it shakes out: (more…)
Should PR Report to Marketing? Vice Versa? Who Cares?
Tuesday, May 11th, 2010There is an interesting discussion raging (and I do mean raging!) on one of the LinkedIn groups I’m involved in – Network of PR Professionals. It all started with this post:
“Have observed/noticed in many cases Marketing wants PR to be part of their function/department…However as PR ( External and Internal) is developing, it needs to have a separate identity of it own.”
This comment was almost immediately followed by (more…)
Do you know who your competitors are? Are you sure?
Thursday, May 6th, 2010When most businesses consider their competition, they tend to think of the obvious – their direct competitors. If I run a salon, the salon across the street (assuming it targets the same clients) is my direct competition. But direct competitors aren’t the only competitors we need to be concerned with. (more…)
Progressive – an ad campaign that works!
Sunday, April 11th, 2010OK – so I’ve blasted the E*Trade babies because, although attention-generating, they don’t seem to be achieving results. But here’s an example of a campaign that is clever, memorable – and working! (more…)
Sure the babies entertain – but do they get results?
Saturday, April 3rd, 2010I *love* the ETrade baby ads. I’ve said it before. I absolutely love them. But, do they work? I really wonder if – aside from the buzz value – these ads have achieved any meaningful, measurable goals.
A recent piece in Fast Company (March 2010) (more…)
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