Does a talking fish make you thirsty for iced tea with citrus? Lipton’s marketers must think it does – their TV ad shows a weary woman shopping at the market. It’s part of their “Drink on the Bright Side” campaign. She pulls a Lipton green tea with citrus from her bag and, as she takes Read the rest of this entry »
What advertising images go best with your product?
July 5th, 2010Wellness programs – preaching to the choir?
June 15th, 2010I just wrote a very interesting (interesting from the standpoint of the response I received, not trying to tout my own writing!) article on wellness programs for Human Resource Executive.
The premise was based on a recent AP story that challenged Read the rest of this entry »
High Demand for Free Services (aka Free Marketing)
June 5th, 2010I recently observed in a LinkedIn update I posted that I seem to be in high demand these days to provide free services. I’m asked to conduct free webinars (well the webinars are actually paid for by the attendees, but I, as the presenter, am not paid), contribute free blog posts, offer free marketing or communication advice, provide free copy critiques, etc., etc., etc.
I’ve been fairly generous in terms of saying “yes,” to these requests, but I’m finding the need to become more stingy, primarily because Read the rest of this entry »
Be careful how you read those numbers!
May 25th, 2010I was recently catching up on some reading and came across an article in Fast Company that made the assertion that: “major consumer brands still have a lot to learn as social tools continue to proliferate.” The author shared some data comparing Starbucks and Dunkin’ Donuts in terms of the percentage of people who hear positive things about the brands and percentage of people who would never recommend the brands. Here’s how it shakes out: Read the rest of this entry »
Should PR Report to Marketing? Vice Versa? Who Cares?
May 11th, 2010There is an interesting discussion raging (and I do mean raging!) on one of the LinkedIn groups I’m involved in – Network of PR Professionals. It all started with this post:
“Have observed/noticed in many cases Marketing wants PR to be part of their function/department…However as PR ( External and Internal) is developing, it needs to have a separate identity of it own.”
This comment was almost immediately followed by Read the rest of this entry »
Do you know who your competitors are? Are you sure?
May 6th, 2010When most businesses consider their competition, they tend to think of the obvious – their direct competitors. If I run a salon, the salon across the street (assuming it targets the same clients) is my direct competition. But direct competitors aren’t the only competitors we need to be concerned with. Read the rest of this entry »
Do the SWOT! – laying the foundation for strategic planning
May 4th, 2010I’m working on a book project on strategic planning and thinking about all sorts of strategic planning related topics these days. One critical element is the SWOT analysis. Common in large organizations, many small businesses and solo-preneurs may not Read the rest of this entry »
Don’t Forget About Gathering Client Feedback
April 24th, 2010(Thanks to Gina Abudi for contributing this guest blog)
It is important for service-oriented organizations to regularly gather feedback from their clients. Unfortunately, too many organizations don’t bother to check in with their clients to see how things are going. The feedback you gather from clients will help in many ways, including: Read the rest of this entry »
Subcribe to This Blog