I just wrote a very interesting (interesting from the standpoint of the response I received, not trying to tout my own writing!) article on wellness programs for Human Resource Executive.
The premise was based on a recent AP story that challenged (more…)
I’m working on a book project on strategic planning and thinking about all sorts of strategic planning related topics these days. One critical element is the SWOT analysis. Common in large organizations, many small businesses and solo-preneurs may not (more…)
I *love* the ETrade baby ads. I’ve said it before. I absolutely love them. But, do they work? I really wonder if – aside from the buzz value – these ads have achieved any meaningful, measurable goals.
A recent piece in Fast Company (March 2010) (more…)
I just read a great post from communication expert Shel Holtz, who I’ve interviewed often for various articles, and books, I’ve written on marketing/communication issues. He’s insightful and, best of all (IMO), *strategic* in his approach to communications.
A lot of businesses worry unnecessarily about market share. It’s understandable because we read a lot about market share in the media. It’s something that big companies worry about a lot and, to a large degree, they need to. Smaller companies, though – the kind of companies I work with most often – really don’t need to be worried about market share. In fact, (more…)
You’ve no doubt heard the definition of insanity: “Doing the same thing over and over again, and expecting different results.”
It’s a common malady in the business world, and particularly evident these days during tough times. Companies know that the results they’re getting aren’t what they’d like to see and are not likely sustainable, yet they don’t quite know what to do about it. So they keep doing what they’ve always done in tough times – they (more…)
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