…and they may not be where you think they are! While it may seem that just about everybody is engaged in social media in some way, shape or form these days, that’s not necessarily true. (more…)
Archive for the ‘Marketing’ Category
What advertising images go best with your product?
Monday, July 5th, 2010Does a talking fish make you thirsty for iced tea with citrus? Lipton’s marketers must think it does – their TV ad shows a weary woman shopping at the market. It’s part of their “Drink on the Bright Side” campaign. She pulls a Lipton green tea with citrus from her bag and, as she takes (more…)
Be careful how you read those numbers!
Tuesday, May 25th, 2010I was recently catching up on some reading and came across an article in Fast Company that made the assertion that: “major consumer brands still have a lot to learn as social tools continue to proliferate.” The author shared some data comparing Starbucks and Dunkin’ Donuts in terms of the percentage of people who hear positive things about the brands and percentage of people who would never recommend the brands. Here’s how it shakes out: (more…)
Should PR Report to Marketing? Vice Versa? Who Cares?
Tuesday, May 11th, 2010There is an interesting discussion raging (and I do mean raging!) on one of the LinkedIn groups I’m involved in – Network of PR Professionals. It all started with this post:
“Have observed/noticed in many cases Marketing wants PR to be part of their function/department…However as PR ( External and Internal) is developing, it needs to have a separate identity of it own.”
This comment was almost immediately followed by (more…)
If your goal is “implied,” you don’t have a goal. And that’s a problem.
Tuesday, March 23rd, 2010I just read a great post from communication expert Shel Holtz, who I’ve interviewed often for various articles, and books, I’ve written on marketing/communication issues. He’s insightful and, best of all (IMO), *strategic* in his approach to communications.
Unless you’re Starbucks, Coca-Cola or Another Big Player, Market Share Doesn’t Matter
Tuesday, February 23rd, 2010A lot of businesses worry unnecessarily about market share. It’s understandable because we read a lot about market share in the media. It’s something that big companies worry about a lot and, to a large degree, they need to. Smaller companies, though – the kind of companies I work with most often – really don’t need to be worried about market share. In fact, (more…)
The Purpose of Advertising – to Entertain, or to Sell?
Monday, February 22nd, 2010I love the E*Trade commercials with the talking babies. They’re cute and clever and they make me laugh. In fact, every time I see one – regardless of how many times I’ve seen it previously – I laugh. I like them. They’re well done. Good production values. Clever. But, do they sell?
Hard to say. A quick check online reveals that according to E*Trade Financial Corporation’s monthly report for Jan., 2010, U.S. brokerage accounts (more…)
Set realistic – and specific – targets to protect your budget
Friday, February 12th, 2010Many of you have probably been at goal-setting seminars or workshops where the leader will pose a question like: “Would you like to make more money?,” and, of course, everybody nods or raises their hand. Then the leader will approach a workshop participant and (more…)
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