At this point, it is safe to say that just about everybody has at least heard of Twitter, if they don’t already have accounts set up. Attracting followers is generally the first objective of anyone who establishes a Twitter account. Followers represent a core group of individuals – or organizations – interested in what you have to say. Once followers have been established, the next goal is connecting with and building relationships with those followers.

This is where contests come in. (more…)

For those of you who have braved the bold new world of Twitter, it’s likely that you’ve come across the symbol #. In the old days, we referred to this as a “pound sign,” generally referring to its use on a phone. Today (more…)